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IIFYM is exploding with popularity lately. The acronym stands for “If It Fits Your Macros” and it is a flexible way of eating. When you look on social media at people preaching IIFYM you’ll most likely seem them eating donuts and pizza and still reaching their fitness and physique goals. But how is this possible? And is it even healthy? Let me explain.. IIFYM is a new way to look at calorie counting. With regular dieting you are simply looking at calories in vs. calories out. As long as you stayed below a certain number of calories per day, you would lose weight. However itRead More →